“INTERIOR WORLD 2004” PARTICIPANTS’ OPINION:
Vera Rakhnyanskaya, “Ampir Decor”.
“We are participating in the fair for the 2nd time already & are very glad that appeared such a project, which covers exactly our target audience, our clients. Designers and architects can see us from the point, which is interresting for us to show our products from. Besides we can meet the companies, which are sharing our field of market, & we are very grateful to the Organizers for the opportunity & for creation this kind of exhibition.”
Sergey Lysak, “Décor bourgeois”.
“We would like to thank the Organizers for the professional approach to their business, to organization of such a difficult project. We hope that such a quality level of the fair will be remained as high as it is now”.
Oksana Makarova, Deputy General PR Manager, “Blagoukrasiteli”
“Organization & holding of the fair are carried out at reasonably high level. According to our guests & visitors, especially appeals the fact that everything is convenient & closely positioned to get to, which contributes to the opportunity to visit all the stands and work fruitfully.”
“INTERIOR WORLD 2003” PARTICIPANTS’ OPINION:
Irina Rishard, Company “France-Deco’r 3000”:
Irina Rishard, Company “France-Deco’r 3000”: JSC «France-Deco’r 3000» is one of the active participants of various trade fairs in Moscow and Russian regions. Besides, we constantly send our representatives to most leading European exhibitions. The recent development of the European exhibition process has obviously shown the need of specialized professional trade fairs that create a true business atmosphere.
Such exhibitions enable the company to significantly increase the number of serious clients and its influence on the market, rather than simply project its image.
At the same time the presents of most competitors at a relatively small exhibition area enables clients to compare during 3-4 days their distributors’ possibilities and choose the most efficient partner. All these leads to professional growth of the specialists, interested in such exhibitions.
The exhibition Interior World 2003, which took place on 9-12 September 2003 in Olimpijsky Sports Complex, is an exact example of such specialized trade fairs. The level of its organization was very high as JSC « France-Deco’r 3000» executives had assumed. It is no mere chance – nothing else could be expected from the IFA team – professionals in the exhibition industry.
This exhibition was the first one, and consequently not all leading companies were represented there. However, many exhibitors were not only satisfied with their participation in the trade fair, but also made applications for a bigger exhibitions square for the next year, as our company did, for instance. It is connected not only with our concern that such specialized exhibitions will become main business places for effective work, with their predicted good results of company’s participation.»
Sergej Lysak, Head of Corporate Clients Department, “Company “Ampir-Decor”:
“Our company is very glad with the results of the exhibition”. We would like to note the high quality of the target audience. Indeed, the advertising campaign was held so efficiently that during 4 days the exhibition was visited by a large number of architects, builders, designers from Moscow and Russian regions. We highly appreciated the possibility of holding presentations of new products and master classes within the framework of the exhibition. In fact, this trade fair became the only opportunity to introduce such events to our target audience.
We have already decided to participate in “Interiors, Decoration and Design” next year. On behalf of company “Ampir-Decor” and on my own behalf I would like to wish prosperity to the exhibition and success to its organizers.”
Maria Polushina, Marketing Director, Company “HDM-Moscow”:
“Company “HDM” would like to point out several successful moments regarding the exhibition. Firstly, Interior World became the first profiled exhibition which united design elite and decor innovators. Secondly, the organizers managed to attract professional target audience, that included architects and designers, construction market representatives and wholesales companies from the economically active Russian regions. We would like to thank organizers and say that we will participate next year by all means.”
Kirill Maximov, Executive Director, JSC SKF “Bark-M”(Parquet Centre):
“The first positive aspect of the exhibition was in its particular specialization that was aimed at interior-profiled companies only. The second was in direct mailing to the specialists.” Thus, there were no casual people at the exhibition and the third aspect was in financial result of the participation. The number of the new potential clients per expend unit was higher than at any other Moscow exhibition.”
